Why Is a Strong Brand Important - Free Essay Example

Sample details Pages: 4 Words: 1111 Downloads: 9 Date added: 2017/09/21 Category Advertising Essay Type Argumentative essay Tags: Coca-Cola Essay McDonalds Essay Did you like this example? When people say brand, the brands that come to mind straight away would be Coca-Cola, Nike or even Versace. The dictionary defines a brand as ‘a kind or variety of something distinguished by some distinctive characteristic’. However, in marketing terms it is defined as ‘a name, term, sign, symbol or design, or a combination of these, intended to identify the goods or services of one seller or group of sellers of a product or service’ (Kotler, Brown, Adam, Burton, Armstrong, 2007). A brand can be defined in many ways, and there are several characteristics that make up a strong brand. Furthermore, strong brands have strong brand loyalty and the importance a strong brand is shown when brands expand their products. Moreover, brand strategy is important for a strong brand to exist, and consumers can convey an image of themselves when they buy. All these factors show how a strong brand is important in the eyes of the consumer. Getting back to ‘wha t is a brand? There are different views of the definition of a brand than Kotler’s. For example, another definition of a brand is that it is ‘a mixture of tangible and intangible attributes, symbolised in a trademark, which, if properly managed, creates influence and generates value’ (Clifton and Maughan, 2000). This definition describes brands in a broader perspective and it further considers manageable qualities of a brand, which Kotler’s definition does not. Since manageable qualities of a brand are in all strong organisations, people must consider this. A brand is much more than just a logo, such as McDonald’s golden arches or Nike’s ‘swoosh’ symbol, it also includes what the brand represents. In these cases, McDonald’s represent quality food made quickly, and Nike represents high quality shoes. Furthermore, there are three characteristics shared by the strongest brands, ‘clarity, consistency and leadershipâ⠂¬â„¢ (Melewar, Sambrook, 2004, p167). Clarity is a ‘clear and distinct vision of their brand’s identity’ (Melewar, Sambrook, 2004, p168). For example, Ferrari represents a clear identity, which means that their cars represent what the brand is about, which is high performance sport cars. Strong brands also are consistent in what they produce, for example Porsche produces expensive sport cars consistently, but until recently they have produced a four-wheel drive, which has been ‘inconsistent with Porsche’s traditional sporty image’ (Melewar, Sambrook, 2004, p169). Leadership is what also makes up a strong brand, it is a ‘brand’s ability to lead and exceed expectations, that is to ake people into new territories and new areas of product, service, technology and even social philosophy at the right time’ (Melewar, Sambrook, 2004, p169). All these characteristics is what makes up a brand, and distinguishes the strong brands from the weaker ones. Strong brands are important because they can influence consumers to buy their product even though they might pay more for the good. Brands are much more than names and symbols, they can represent the consumers’ perceptions and feelings about the product at hand and how it performs. Therefore, the importance of a strong brand is its ‘power to capture consumer preference and loyalty’ (Kotler, Brown, Adam, Burton, Armstrong, 2007). Brand equity is defined as ‘the value of a brand, based on the extent to which it has high brand loyalty’ (Kotler, Brown, Adam, Burton, Armstrong, 2007). Therefore, a strong brand has high brand equity. The importance of this is that consumers would be more willing to pay for that brand, even if it means paying a higher price. For example, in case study conducted it found that ‘72% of consumers would pay a 20% premium for their brand of choice relative to the closest competing brand’(B ello, Holbrook, 1995, p. 125). Having good brand equity makes a strong brand, this is important in many ways as the brand will ‘enjoy a high level of consumer awareness and loyalty’ (Kotler, Brown, Adam, Burton, Armstrong, 2007). Furthermore, as the brand carries high creditability, the company can more easily launch brand extensions. A strong brand also has protection against the competitive prices surrounding its product. The most important factor in brand equity is customer equity, which is ‘the value of the customer relationships that the brand creates’ (Kotler, Brown, Adam, Burton, Armstrong, 2007), what this means is that the real asset for a strong brand is the loyalty of its customers. Brand strategy plays an important role in making a brand strong. For example, ‘brand strategy decisions involve brand positioning, brand name selection, brand sponsorship and brand development’ (Kotler, Brown, Adam, Burton, Armstrong, 2007). With stron g brands, their brand is positioned on ‘strong beliefs and values’ (Kotler, Brown, Adam, Burton, Armstrong, 2007). These strong brands arouse different emotions, for example, the brand Nike might make the consumer think that wearing Nike will give them a ‘cool look’. Another example of this is that using Colgate toothpaste will give consumers ‘healthy, beautiful smiles for life’ (Kotler, Brown, Adam, Burton, Armstrong, 2007). The importance of a brand is also important in a strong brand as it influences the types of brands that consumers will buy. In a study conducted by Swedish students, they found that consumer lifecycle stages affect how they view different brands. For example, when a person is single they seek to ‘define their self-identity’ (Saaksjarvi, Kedzior, 2006, p2). Therefore, the importance of a strong brand is that consumers can find the right brand for them and feel empowerment of what that represents. For exam ple, ‘a woman can choose to be a sporty Esprit girl or a classy Armani woman’ (Saaksjarvi, Kedzior, 2006, p2). Strong brands can ‘communicate the status and attractiveness of the owner’ (Saaksjarvi, Kedzior, 2006, p2). What this shows is that, when wearing certain brands it can show a person’s personality, which is what brands want to represent. In conclusion, brands cannot be described in one sentence, but rather they are a collection of many factors. Factors such as consistency, clarity and management make up a brand, amongst other intangibles. Strong brands have loyal customers, which are essential to the organisation and is what helps make the brand what it is. Finally, brand strategy in strong brands is essential for them to exist and it is important for strong brands to exist so that consumers can convey their personalities through what they buy. Brands are important for customers as they convey meaning to what product they buy and the re asons behind that purchase. Reference Clifton R, Maughan E (2000) The Future of Brands. London: Macmillan Business. David D, Holbrook M (1995), Journal of Business Research, p. 125 Kotler P, Brown L, Adam S, Burton S, Armstrong G (2007) Marketing. Australia: Person Learning Hill Melewar, T. C. , Sambrook, Lydia (2004), European Business Journal, Vol. 16 Issue 4, p167-177 Saaksjarvi, Maria, Kedzior, Ryszard (2006), Advances in Consumer Research, Vol. 33 Issue 1, p334-335 Don’t waste time! 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The Nsa s Surveillance Program - 2145 Words

Another Important milestone in the new privacy paradigm was the revelation of the NSA’s surveillance program, PRISM. On June 5th, 2013, Edward Snowden leaked documents that revealed the National Security Agency’s surveillance program. The documents revealed that the NSA was tracking information from nine major Internet companies, including Facebook, Google, Yahoo, Microsoft and Apple. PRISM could collect about 600 million communications a day and store them for up to 30 days. Through the use of various methods, the NSA was able to intercept communications in real time (â€Å"Edward Snowden Leaks† 2014). With the implementation of PRISM, the United States government was able to covertly monitor information. The program was used to collect information from the Internet, but it was also used to obtain information from allies. One of the major issues with this program was the ability to monitor citizens without them ever becoming aware of the intrusion. PRISM was a d rastic shift from the policies implemented in the eighties. Certain companies were cooperating with the NSA, many willingly handed over records. While these programs were implemented over a decade ago they have shaped the way the government views privacy. New policies are implemented which extend the government’s ability to gain access to information. This increase in power is problematic to the Internet user because it has restricted the rights of people. Internet privacy has been limited under the new paradigm in orderShow MoreRelatedNsa s Surveillance Program : A Violation Of The 4th Amendment1585 Words   |  7 PagesArturs Kazijevs PLSC 1320 4/14/2014 The NSA’s Surveillance Program: A Violation of the 4th Amendment Edward Snowden’s disclosures have brought to light many secret government actions that were previously unknown. One of the most controversial government programs that Snowden disclosed was how the National Security Agency (NSA) collected virtually every phone record for calls made in the United States between US citizens. It makes sense to monitor phone calls to or from callers located outsideRead MoreNational Security Agency Is Unconstitutional887 Words   |  4 PagesThe NSA is an unconstitutional Federal government agency established by a failed president. In 1952, the worst president in U.S. History, President Truman, established the National Security Agency (NSA). Truman is known for committing the worst crime against humanity by using a nuclear bomb on the people of Hiroshima and Nagasaki in Japan, as well as for losing China and North Korea. For a president that is known for his poor performance on foreign policy, Truman establishes the NSA to safeguardRead MoreU.s. National Security Agency1242 Words   |  5 Pageslives of its citizens including, the protagonist, Winston. 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In October 2001, President Bush ordered the National Security Agency to commence covert monitoring of private communications through the nation s telephone companies without the requisite FISA warrants. The agency began surveilling the Internet for emails, financial data, and voice messaging on beliefRead More Edward Snowden and Wikileaks744 Words   |  3 Pagesproven threat of internet surveillance was in 2001 when the NSA(National Security Agency) did a Large scale â€Å"warrantless surveillance†(Risen ‘Bush Lets U.S Spy’) of internet traffic and data streams. This surveillance program was a way to gather data and prevent terrorist attacks. However some speculated that this was not just to monitor the activities of suspected terrorists. In 2013 when Edward Snowden released data that proved that the NSA was using their surveillance on everyone it turned speculationRead MoreEssay on Is Big Brother Watching You?1669 Words   |  7 Pagesto learn binary and can n ow create programs that do things that at some point were considered impossible. The concept of having a personal computer was once impractical because the computers were just too big for the average home, now we can just about fit them in our pockets. What happens when that kind of innovation and creativity is turned against you? What if someone else was watching you through your computer without you ever knowing? Government surveillance has always been an issue in the pastRead MoreSurveillance Program Unethical Use Of Computer1628 Words   |  7 PagesPrograms created by US Government to invade people s privacy It is primary mission that governments protect its people, and this protection includes using some software programs to monitor suspicious activities that could be caught on the web or from telecom communications. However, would this act invade people s privacy? Would these programs restrict the people freedom? Is this program unethical use of computer? There has been a case similar to that situation when the US government used nationalRead MoreNsa Should Be Stopped. Nsa1177 Words   |  5 Pages NSA should be stopped The NSA, The National Security Agency that is under the government control was initially intended to protect the USA by tethering through technology devices to attempt to pick up any suspicious activities. The problem is that many feel as if the NSA has no right to evade their privacy. The NSA should be penalize every time they do so, or should have some type of warrant, but only for last resort, or stopped completely. There are many other ways to go about finding troublesome

Fossil Fuel Power Station - 4909 Words

A fossil-fuel power station is a type of power station that burns fossil fuels such as coal,natural gas or petroleum (oil) to produce electricity. Central station fossil-fuel power plants are designed on a large scale for continuous operation. In many countries, such plants provide most of the electrical energy used. Fossil fuel power stations have rotating machinery to convert the heat energy of combustioninto mechanical energy, which then operates an electrical generator. The prime mover may be a steam turbine, a gas turbine or, in small plants, a reciprocating internal combustionengine. All plants use the energy extracted from expanding gas - steam or combustion gases. A very few MHD generators have been built which directly convert the†¦show more content†¦Unloading one of these trains takes anywhere from an hour to an hour and a half. Older unloaders may still use manually operated bottom-dump rail cars and a shaker attached to dump the coal. Generating stations adjacent to a mine may receive coal by conveyor belt or massive diesel-electric-drive trucks. A collier (cargo ship carrying coal) may hold 40,000 long tons of coal and takes several days to unload. Some colliers carry their own conveying equipment to unload their own bunkers; others depend on equipment at the plant. Colliers are large, seaworthy, self-powered ships. For transporting coal in calmer waters, such as rivers and lakes, flat-bottomed vessels called barges are often used. Barges are usually unpowered and must be moved by tugboats or towboats. For start up or auxiliary purposes, the plant may use fuel oil as well. Fuel oil can be delivered to plants by pipeline, tanker, tank car or truck. Oil is stored in vertical cylindrical steel tanks with capacities as high as 90,000 barrels (14,000 m3) worth. The heavier no. 5 bunker and no. 6 fuels are typically steam-heated before pumping in cold climates. 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Hispanic And Non Hispanic Americans - 951 Words

Latinos/ Hispanics are one of the races that have a background with the higher risk to get diabetes type 2, but in what way does being Latino affect the course of the illness and what roll does culture takes in this problematic? There is a considerable difference between Hispanic and Non-Hispanics. Many factors can be the reasons for this difference in numbers, but the most influential factors are culture, acculturation and, the medical cultural competence. First, for Latinos, studies have found that the prevalence of total diabetes, diagnosed and undiagnosed, among all Hispanic/Latino groups was roughly 16.9 percent of both men and women, compared to 10.2 percent of non-Hispanic whites. However, when looking at Hispanic/Latino groups individually, it found that prevalence varied from a high of 18.3 percent for those of Mexican descent to a low of 10.2 percent for people of South American descent. The study showed 18.1 percent of people of Dominican and Puerto Rican descent; 17.7 per cent of Central American descent; and 13.4 percent of Cuban descent living in the United States had type 2 diabetes (Alexandria, 2014). As people believe, also prevalence rose dramatically with age, reaching more than 50 percent for Hispanic/Latino women by the time they reached age 70 and 44.3 percent for men aged 70-74. Although this may be true, Latinos who migrate to the US have increased their rates of diabetes. The reason for this is the acculturation and how fast they take it. AccordingShow MoreRelatedThe Health Status Of Mexican Americans Essay980 Words   |  4 PagesThe Health Status of Mexican Americans The health of the minorities of a country determines the health of the nation. We as the United States of America have become more culturally diverse in this last century with thirty-six percent belonging to a racial or ethnic minority group. 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A Biography Of Dorothea free essay sample

Dixie was a woman who dedicated her life to changing conditions for people who couldnt do it themselves such as, the mentally ill and the people in prisons. Ms. Dixie was a woman who did many things. She was an author, teacher, activist, and a superintendent of nurses during the civil war. Dixie instilled changes in the treatment and care of the mentally ill and helped improved the living conditions in the prison. The results of her efforts can still be seen throughout the United States.Early Life Dixie was born April 4, 1802, in Hampered, Maine (I-p. 1976). She lived with her parents but was an unhappy child at home. Dixie later moved to Boston in 1814, to live with her wealthy grandmother. She never really attended school while living with her parents, but in her adulthood, with not to many options for women, Dixie decided to become a school teacher (Parry, M. We will write a custom essay sample on A Biography Of Dorothea or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page S. 2006, April). She decided to start her own elementary school in her grandmothers home in 1821 , and 3 years later she wrote and published a book about school teachers (Parry, M. S. 2006, April).This book reflected how she felt toward women and their education. She believed women should be educated on the same level as men. Dixie published several other books, including books of religious poetry and fictional texts featuring moral lessons. Even though she was a successful person she still felt as if she was missing something. She often suffered from depression from time to time and experienced break downs. Dixie later began to volunteer teaching Sunday school at an all-womens prison. While working there she saw people with mental illnesses who were to being treated.She then became determine to improve the prison conditions. She started out investigating different treatments of the mentally ill. Dixie reached out to the state and submitted a memorial to the state legislature. She was determine to do all she could to help these women (Parry, M. S. 2006, April). Field Of practice Dixie contributed so many things to the field of social work before it was even born but, she was not a social worker. She started out as a school teacher in Boston. Her career began to expand as she worked with female convicts on Sundays.There she found mentally ill and retarded people locked up in unheated cells. Working with these women and seeing there conditions made her reach out to people who had mental illnesses. She wanted to help no matter what it took. Dixie later had a hospital named after her in her honor. She believed in women rights and how society treated those who poverty knocked down to being homeless and who diseases had deprived them of reasons. Many people looked at her as a nurse who fought for the rights of individuals with mental problems.She wanted to change the things that took lace in the prisons and wanted help for the mentally ill. She put forth a lot of effort towards theses causes (Parry, M. S. 2006, April). Contributions to Social Work Dixie was responsible for the improvement of hospitals in Rhode Island and New York. She also established hospitals in 13 other states and the District of Columbia (l. P. 1976). She was appointed the highest office held by a woman during the war to be the superintendent of nurses. She supervised all of the nurses there at that time.Dixie asked the congress to grant more than 12 lion of land to be used for the mentally ill as well as the deaf and blind. The congress approved at this time but, was later vetoed by President Franklin Pierce. Dixie legacy is seriously disproportionate, barely beginning to ask why her efforts for Asylums proved so much success. She was also an advocate for the needy in her society (one who is self- centered and troublesome). Dixie was a woman who worked to promote the welfare of the sick and wounded. She contributed a lot of hard work and effort to support those women and the mentally ill. She made sure she mad a difference in people lives. Conclusion Throated Dixie was an amazing woman. She is somebody that I would be proud to become just like, She contributed so much to the social work field. I wrote about Miss Dixie because she made a way for the women in prison and choose to help the ill. She seen many visions of things that needed to be done and she set her mind to conquering them all. While fulfilling this assignment I learned that social work is not just about working with children and finding them great homes but, there is so much more to the field.

Hunting for Sport Essay Sample free essay sample

Since the morning of world. huntsmans have been about. Evidence shows that even crude Neanderthal. man’s ancient ascendants. would track down and kill wild quarry for nutrient. vesture. tools and much more. In American civilization hunting has ever been a manner of life. The Indians and America’s sires hunted to last. Now in the 21st century it is non viewed as a manner of life. but as a thirst for blood. Is it necessary. or as stated before. a thirst for blood? What most people do non cognize is that without it. the of all time increasing population of cervid and other animate beings could be environmentally lay waste toing. Hunting is good to prolonging carnal populations and commanding the jobs that overpopulation creates. Is runing truly necessary to command wildlife populations? That is one of the many inquiries asked by conservationists and animate being rights activists all over the universe. In an article in The Sciences. writer Wendy Marston negotiations about the lessening in huntsmans across the state. She found that merely six per centum of Americans Hunt today. down four per centum from a decennary ago. She says. â€Å"From an environmental point of position. unluckily that alteration has done more injury than good† ( Marston 12 ) . Animal overpopulation in some countries is destructing nature. In many countries of overpopulation. nutrient is going scarce and animate beings have started to eat endangered workss and other flora that they would usually non. Animals besides cause many jobs along the nation’s expresswaies and for many husbandmans. In an article in the U. S. News and World Report. writer Stephen Budiansky Tells of a similar state of affairs in Wisconsin. He says. â€Å"Rare orchids and the hardwood and hemlock woods have failed to reproduce for 50 years† ( Budiansky 85 ) . He tells about phytologist. William Alverson of the University of Wisconsin who has studied old growing woods in Wisconsin for many old ages. In his surveies. Alverson found that many of the trees failed to reproduce. When asked what was doing the job he stated. â€Å"The cervid merely eat up all the seedlings that emerge. The alterations due to deer are so slow that it’s non obvious to person drive by in a auto. but at the regional degree. hemlock woods are going rarer a nd rarer† ( Budiansky 85 ) . An illustration of what runing can make for this type of state of affairs is shown by looking at the Menominee Indian reserve in northern Wisconsin. It boasts of an extended hunting plan. They allow runing in and out of season which has held the cervid population to about eight cervids per square stat mi. compared to twenty per square stat mi in other woods and every bit much as 200 in some suburbs ( Budiansky 85 ) . Budiansky besides talks about the corn fields in Gettysburg National Military Park where they have tried to re-grow the corn fields. The job is that the corn fields neer make it past six inches tall ( Budiansky 85 ) . The cervid have become so legion in that country. that every bit shortly as the freshly grown maize starts to look out of the land. 100s of cervid are in the field basking a repast. Michael Tennessen. a author for National Parks. Tells about the increasing figure of moose in several of these national Parkss. Elk used to be spread throughout North America. When the European adventurers came to North America they slaughtered the moose for nutrient. leather. and athletics. The moose were wiped out in the country of Rocky National Park. Tennesse n tells how the moose populations have grown to what they are today. In 1913. 20 eight mooses were transported at that place from Yellowstone National Park. Now in Rocky Mountain National Park. the moose herd has grown from about 1. 000 in the 1960ss to about 3. 200 today. In Yellowstone National Park the moose herd has grown to about 30. 000 moose ( Tennessen 24 ) . In his article. Tennessen explains the cause of the dramatic addition in elk populations. In 1963. life scientist A. Starker Leopold. recommended that park wildlife be controlled by natural forces. Now one of the biggest issues is whether moose are overgrazing the country. Charles Kay. who is a professor of political scientific discipline at Utah State University. Tells about the consequence the moose have had on other animate beings. He says. â€Å"Beavers are ecologically nonextant in the Parkss. because of a deficiency of willow. aspen and cottonwood† ( Tennessen 26 ) . The moose are eating up all the premier beaver nutrient and dike edifice stuff. The turning populations have forced the moose to eat things they have neer needed to eat before. such as lodgepole pines in Yellowstone. The flora is going rare in some countries. taking off from the natural beauty of the park ( Tennessen 26 ) . John Haviland Tells of more jobs caused by the overpopulated moose herds. The Colorad o Division of Wildlife has received many menaces of cases for belongings harm caused by the moose. In one instance. a cow moose reportedly knocked over a roller skater and so walked all over her. Elk have besides broken into stallss. eaten hay and even gored some Equus caballuss. One adult male was killed when his auto struck an moose on the main road ( Haviland 24 ) . In the yesteryear. hunting and marauders were used to maintain carnal populations from turning excessively big. With the lessening of marauders inside the Parkss the moose herds rapidly reproduced. Tennessen tells about how elk Hunts outside the Parkss were relied on to thin the herds when the moose migrated for the winter. and how development has now prohibited many huntsmans from accessing the wintering moose ( Tennessen 27 ) . Now in the national Parkss. wolves have been reintroduced. Animal rights militants say that the wolves will thin the herds. Finally they will thin the herds. but it will take a long period of clip and does non assist the state of affairs now. With park biologists no longer experiencing they can trust on marauders to command elk populations the Parkss are sing decrease through hiting them ( Tennessen 27 ) . Budiansky besides tells about the cervid herds in Irondequoit. New York. The park and botanical garden in Irondequoit have been stripped bare of alien workss. The golf leafy vegetables are full of holes and about one 100 autos are damaged each twelvemonth. In 1978. the town functionaries banned runing in the country. The cervid so rapidly began to take over. Besides detrimental autos and workss. the estimated herd of about 500 cervid were easy hungering themselves by overpopulating the country. They had really low organic structure weight. small organic structure fat and hapless generative success. Lawrence Myers of the New York State section of Environmental Conservation said. â€Å"It merely got to the point where it was intolerable† ( Budiansky 86 ) . After the thought of killing the cervid was brought out into the populace. the Humane Society of the United States rapidly tried to hold it stopped. After the Humane Society was turned down in tribunal. constabulary officers w ere hired to transport out the shot. In 1993 they shot eighty cervid. The following twelvemonth every bit many as a 160 were shot. and many more are killed each twelvemonth to keep a balance of cervid and nutrient. Irondequoit is non the lone topographic point holding jobs with cervid being hit by cars. As an article in the Current Events provinces. â€Å"In one twelvemonth cervid caused more than 500. 000 car accidents in the U. S. entirely. doing about $ 2. 000 worth of harm each clip. † Farmers besides suffer from the overpopulated herds. Deer and other animate beings eat one million millions of dollars worth of fruit and harvests each twelvemonth ( To Hunt or Not to Hunt 3 ) . Peoples must fall in together to back up more hunting to thin the herds before they become a immense job. Another signifier of hunting. which has non gained every bit much promotion. is predator runing. The animal-rights militants say that marauders will thin the animate being herds. While cervid herds grow. they think that marauder populations are remaining the same. More cervid and elk mean more marauders. In his article. in the December issue of the Outdoor Life. writer Frank Miniter Tells of the demand for increased marauder hunting. Millions of dollars worth of farm animal are killed each twelv emonth by marauders. He found that in one twelvemonth entirely. cattle ranchers lost 69. 350 caput to prairie wolfs. That is a $ 21. 8 million dollar loss. Why are prairie wolfs so abundant? Harmonizing to Eric Gese. a life scientist at the National Wildlife Research Center. â€Å"It is due to the clang of pelt monetary values in the late 1970ss and the of all time increasing copiousness of game† ( Miniter 39 ) . With marauder Numberss increasing. brushs with worlds are besides increasing. In Miniters January issue in the Outdoor Life he tells about a miss who lived merely five stat mis from Disneyland. She was playing in a sandbox when she started to head back to her house for dinner. Along the manner. she walked close by some hedges and was all of a sudden attacked by a prairie wolf. After kicking and pluging the prairie wolf the miss was able to acquire the prairie wolf to go forth. The prairie wolf had bitten her several times. and had one bite on her leg been a small deeper it would hold severed her femoral arteria and she could hold bled to decease. After a closer expression. they found that the prairie wolf had been puting in the shrubs waiting for the right clip ( Miniter 49 ) . This history shows the of all time increasing figure of marauders in metropoliss due to overpopulation in the woods. Many non-hunters complain about the usage of traps in marauder hunting. They claim they are barbarous and inhumane. Across the state many professional huntsmans try and find a manner to kill the prairie wolf without pin downing them. Many manus held calls will work to seek to acquire the prairie wolf in close. but in some state of affairss the trap is the lone thing that will work. Miniter Tells of a battle on a Meleagris gallopavo farm where each dark a prairie wolf was acquiring in and killing about 50 birds a dark. They tried many different ways to catch the prairie wolf. They tried to name it in near with sounds of a deceasing animate being. but with no fortune. They eventually resorted to the trap and they set it in the lone topographic point they had found a path. The following twenty-four hours they caught the prairie wolf ( Miniters 40 ) . What people need to understand is that if the figure of marauders is non kept under control. the other animate beings that the marauders prey on will non be about much longer. Peoples can besides number on an addition of marauder onslaughts on worlds. In California. a measure passed through the legislature several old ages back. censoring all hunting of mountain king of beastss. Since the measure has passed. mountain king of beasts Numberss have rose dramatically. Each twelvemonth there are more and more onslaughts on campers. tramps and even joggers along the route. Many are fatal. There is a manner to acquire rid of this job. Controlled runing in certain countries would command the figure of mountain king of beastss and do it so they do non turn to worlds as a nutrient beginning. With the of all time increasing figure of cervid and moose. and marauders being seen in many metropoliss. the spread of Lyme disease has rose dramatically. In the Current Events it says that in one twelvem onth entirely. about 16. 000 Americans were infected with Lyme disease. Lyme disease can do painful concerns. and hurting and conceited articulations. The bacterium that causes Lyme disease is carried by ticks on cervid. and other animate beings which so spread it to pets until they eventually come into contact with worlds ( To Hunt or Not to Hunt 3 ) . With Numberss of Lyme disease lifting each twelvemonth due to the addition of cervid in metropoliss. the demand for runing is turning larger and larger. There are many other non-lethal signifiers of animate being control on the market. Budiansky writes of several of them. One manner is by pin downing and taking the animate beings. presuming that one can happen a portion of the wood which is non already overpopulated. The cost for this process is around $ 600 dollars per animate being. A 2nd manner is contraceptive method by surgical implants or immunisation. To be effectual. this process requires the intervention of at least 80 per centum of the full female population in the herd. The cost is between $ 500 to $ 1. 000 dollars per animate being. What is the easiest and most effectual manner. and besides the least painful and expensive? The reply is runing. With one well-placed shooting. the carnal feels nil. For each animate being shooting it costs around $ 200 dollars. The meat is so donated to charitable organisations to assist feed the needy ( Budiansky 86 ) . Many animate beings are overpopulating the countries in which they live. The nutrient is going really scarce in some countries. The animate beings are deceasing a slow and painful decease. The animate beings so move towards the metropoliss in hunt of nutrient and bring with them many jobs. Through runing these jobs can be eliminated. To command this population roar of animate beings. everyone must fall in together to advance more hunting. To guarantee the hereafter of wildlife people must take attention of them now through proper managed runing seasons. Plants Cited Budiansky. Stephen. â€Å"Deer. cervid everyplace. † U. S. News A ; World Report 117. 20 ( 1994 ) : 85. Academic Search Premier. EBSCO. Web. 14 Apr. 2011.Haviland. John. â€Å"Elk on the Move. † Outdoor Life 209. 8 ( 2002 ) : HB2. Academic Search Premier.EBSCO. Web. 14 Apr. 2011.Marston. Wendy. â€Å"Deer Diary. † Sciences 38. 6 ( 1998 ) : 11. Academic Search Premier. EBSCO.Web. 14 Apr. 2011.Miniter. Frank. â€Å"The affaire dhonneur. † Outdoor Life 202. 5 ( 1998 ) : 38. Academic Search Premier.EBSCO. Web. 14 Apr. 2011.Miniter. Frank. â€Å"Preying on people. † Outdoor Life 203. 1 ( 1999 ) : 49. Academic SearchPremier. EBSCO. Web. 14 Apr. 2011.Tennessen. Michael. â€Å"What to make about moose. † National Parks 73. 1/2 ( 1999 ) : 22-27. Academic Search Premier. EBSCO. Web. 14 Apr. 2011.â€Å"To Hunt or Not to Hunt † Current Events. 97. 3 ( 1997 ) : 2. Academic Search Premier. EBSCO.Web. 14 Apr. 2011.