Hotel marketing Assignment Example | Topics and Well Written Essays - 500 words

Hotel marketing - Assignment Example When a product is marketed well, the value of a product is communicated and consumers’ relationship with the company will be well managed hence benefiting the company. For a hotel business to succeed there is a set of engagements required, these include, capturing the inside of the market, creating a good public relation so as to connect with the customers well, providing the best services, developing a long term growth, being in a position of developing and delivering value in time, and having good marketing strategies. In our hotel industry, we are targeting several groups of guests including those planning for weddings, group meetings, tourist guest house, large corporate meetings, reunions, training seminars, and luncheons. Marketing will assist us to know who our customers are and how to satisfy their requirement. Due to the competition existing in the industry, we have developed a motto GIVING THE BEST TO ALL so as to attract people from different ages and different mult icultural background. I selected the outlet serving each group depending on the age, marital status, ethnic/racial background, income, education status, employment status, accessibility, and interest of each group because different mode of communication can reach different groups differently. This article explains how to lure customers and the cost of marketing in the hotel.

Organizational Behavior & Leadership Essay Example | Topics and Well Written Essays - 750 words - 2

Organizational Behavior & Leadership - Essay Example This paper explains three different leadership styles from the examples of three different leaders. Leadership style in Executive-A Executive-A seems to be transformational in his leadership quality since he has brought tremendous change in the success story of the company through his strategic activities. Not only his colleagues talk about him as ambitious, but also media and others find his efforts as the cornerstone of the success that the company achieved. A transformational leader influences his subordinates through better behavioral traits, high-valued personality characters, better manners in dealing with others etc and these very evident from his attempts to shying away from the attention of media and others and thus giving the credit of success to others. McShane and Von Glinow (2004, p. 430) noted that transformational leadership explains how leaders change teams or organizations by creating, structuring, modeling and communicating a specific vision for the organization to the people involved. Executive-A has created a vision of greater success and improved organizational performance and for that purpose, he worked hard and ensured that he is successful in achieving the targets. He created a vision, communicated that vision to his people, built commitment to the vision and modeled the vision and therefore he is more seemingly a transformational leader. According to the view of Robbins and Judge (2011, p. 390), this leader inspired their followers to exceed their self-interest for the benefits of the organization and for the achievement of organizational goals and these leaders posses an extra ordinary effect on their followers. Transactional leadership of Executive- B Leader-B was very transactional in the way he managed and run the business. A transactional leader is one who focuses on interpersonal interactions between the leader and subordinates as he clarifies the leadership roles and assess the task-related requirements of his followers (Buelens, Kreitner and Kinicki, 2002, p. 464). Within the organizational setting, Leader-B’s personal and professional qualities have impacted the overall performance of both the employees and the organizational at large since he followed clear chain of command and offered better rewards based on various levels of performance which in turn improved employee performance. As Robbins and Judge (2011, p. 391) pointed, a transactional leader contracts exchanging of rewards for efforts and offers rewards to employee if they attain specific levels of performance. These leaders also watch and search for deviations from rules and standards and then taking actions to correct the deviations. This is the way a transactional leader influences his subordinates and affects the corporation as well as the performance of employees. McShane and Von Glinow (2004, p. 248) are of the opinion that transactional leadership helps organizations achieve the current objectives very effectively such as by linking job performance to valued rewards. Employees will be offered rewards for attaining a specific target of performance. Once leader-B assigns a task to any of his subordinates, he strongly believes that the subordinate is fully responsible for that specific task. Charismatic Leadership style of Executive-C The leadership qualities and personality attributes in leader-C show that he is charismatic in his leadership aspects. A charismatic leader is one who emphasizes symbolic leader behavior, visionary and inspiration messages, showing greater positive